Nautical Channel teams up with Bart’s Bash and the Andrew Simpson Sailing Foundation as media partner to promote the memory of Bart worldwide and collect advertising money for the charity.
Nautical Channel has partnered with Bart’s Bash and the Andrew Simpson Sailing Foundation (ASSF) to promote the Bart’s Bash sailing event worldwide before, during and after the event in four languages to all the 20 million subscribers worldwide. A summary of Bart’s Bash will also be available on Nautical Channel’s social media platforms and on NC Sports Weekly News. Nautical Channel will also produce an exclusive 26 minute programme dedicated to Bart’s Bash including behind the scenes features with interviews and all the best action.
As part of the partnership, the Nautical Channel will sell advertisements for £2 per spot to those companies who want to advertise on Nautical Channel and want the proceeds to go to the ASSF.
“This represents a fabulous opportunity for the event to be viewed by a truly global audience of sailing fans” commented Foundation Trustee, Iain Percy.
Laurence F. Hopper, the CEO of Nautical Channel, said “ we are happy to be able to bring Bart’s Bash to the TV screen in over 45 countries and in four languages and do our part to remember Bart Simpson”.
Nautical Channel is the only international TV channel dedicated to the world of nautical sports and lifestyle. It is available to over 20 million subscribers, in 40+ countries, in English, French, Russian, and German. The channel is available on over one hundred international pay TV, satellite, subscriber IpTV, mobile phone, Digital Terrestrial, MMDS and cable TV platforms. From sailing to surfing, the programming wheel captures all the action on the water! www.nauticalchannel.com
Bart’s Bash is a sailing race that will be run by sailing clubs all around the world on behalf of the Andrew Simpson Sailing Foundation. Each sailing club will sail an individual Bart’s Bash race at their location (with certain set requirements to meet our world record criteria) on Sunday 21 September 2014. It is the major fundraising event for the Foundation and participants are encouraged to set up a just giving page to raise money to support the Foundation’s charitable objectives. www.bartsbash.co.uk